Delivering end-to-end design solutions that are user-friendly and beautifully crafted.
I’m a Product Designer with expertise in enterprise and consumer apps, websites, scalable design systems, and brand direction. Using data-driven design methods and connecting user insights, design patterns, and business goals, I apply human-centered principles to inform decisions, transforming complex information into seamless, beautifully crafted experiences that resonate with users.
Core Skills
Design Direction
Interaction Design
Leadership and Team Management
Product Strategy
User Research + Testing
User Experience Design
Visual Design
Work
Experience
An experience design consultancy offering full-stack UI/UX, social media, and branding services for large and small businesses, start-ups, and design agencies. Design and development of apps, websites, content, and scalable design systems, that align business goals with innovation, usability, and accessibility.
Freelance
Nov 2024 – Present
Truckee, CA
Sirris Design
3.5 years
San Francisco, CA
Senior Product Designer
Jul 2023 - Oct 2024 • 1.5 years
Product Designer
Jul 2021 - Jul 2023 • 2 years
Dolby Laboratories
Worked directly with product leadership, marketing, and global engineering teams to define strategy and design vision, empowering SaaS partners and developers to create customized streaming, video, and media solutions using Dolby's proprietary APIs and SDKs.
Leadership: Mentored and led design team, enabling personal growth and optimizing impact.
Collaboration: Partnered with global teams to align design with business goals and user needs.
Design System: Built design system from scratch unifying product and marketing, increasing design and engineering productivity by 52% (Web, iOS, and Android).
Research: Conducted primary and secondary user research activities with internal stakeholders and end-users for requirement and roadmap validation, concept valuation, and usability testing.
Onboarding: Improved onboarding through usability testing, increasing traffic by 11% and registrations by 17%.
Dashboard: Simplified UX flows, resulting in a 22% conversion rate increase and 2K daily check-ins.
Product Features: Led design strategy and execution for 10+ core features – Music Mastering, Live Events, Watch with Others, Stream Monitor, aligning business goals with user needs from inception to launch.
Apps: Directed UI/UX for streaming and media consumer apps, delivering 12+ mobile, web, and TV apps showcased in the Apple and Google Play stores, highlighting SDK use cases.
SoundCloud: Led UI/UX Music Mastering app SoundCloud integration, enhancing sound quality for creators.
Dolby On: Refined design and user experience for award-winning music recording and livestream app.
Digitas
Collaborated with UX team to design innovative digital experiences across various platforms.
Gortex: Contributed to the UI/UX e-commerce website redesign, optimizing checkout flow, increasing checkout rates by 43%, and reducing cart abandonment by 26%.
Kellogg’s: Leveraged research to improve Kellogg’s Rewards Program mobile app, driving a 21% increase in user enrollment.
Senior Experience Designer
Nov 2020 - Jun 2021 • 1 year
Boston, MA
Drove strategy, scaled UI/UX, visual design, and branding for the entire product.
Direction: Led redesign of brand and product website.
Usability: Integrated qualitative and quantitative data from user research, beta testing, customer support, and analytics for a data-driven discovery approach.
Launch: Shipped product from concept in 6 months.
Lead Product Designer
May 2019 - Nov 2020 • 2 years
San Francisco, CA
Roam Robotics
Led product design initiatives at a fast-growing startup.
Insights: Identified and assessed market, business, and partnership opportunities.
Design: Created intuitive and visually compelling designs and prototypes, driving a greater UX.
Design System: Developed brand style guide and design system.
Lead Product Designer
Mar 2017 - May 2019 • 2.5 years
Oakland, CA
Conductor
Crafted visual design concepts for product and mobile store apps across multiple projects.
Usability: Streamlined interactions, improving usability across Apple Store products and mobile app.
UX Deliverables: Developed wireframes, high-fidelity designs, and prototypes.
Senior Art Director
Jun 2014 - Jun 2015 • 1 year
Cupertino, CA
Apple
4 years
San Francisco, CA
Associate Creative Director
Jun 2015 - Dec 2016 • 1.5 years
Senior Art Director
Jan 2013 - Jun 2015 • 2.5 years
Epsilon
Collaborated with UX team to create innovative digital experiences for leading brands and enterprises, spanning multiple platforms and emerging technologies.
Leadership: Managed team of 7 talented designers, guiding professional growth and skill development.
New Business: Led design team to secure new business by winning "pitch work" for Delta Airlines, Wells Fargo, American Express, Cooley Law, Hitachi, Service Now, and JCPenney.
Delta Airlines: Oversaw award-winning website redesign, branding, and marketing initiatives for Delta's employee reward program, "Uplift,” resulting in 2x enrollment, 10x card acquisition, and $6B in revenue growth following the program's relaunch in 2015.
Collaborated with UX team to create innovative digital experiences for leading brands and enterprises, spanning multiple platforms and emerging technologies.
Insights: Identified and assessed market, business, and partnership opportunities.
Design: Created intuitive and visually compelling designs and prototypes, driving a greater UX.
Design System: Developed brand style guide and design system.
Senior Art Director
Jun 2011 - Jan 2013 • 1.5 years
Palo Alto, CA
IDEO
Certifications
+ Education
2025 – Certification, UX Design
UX Design Institute
Dublin, IRL
2021 – Certification, Product Design
Thinkful
San Francisco, CA
2000 – Bachelor of Fine Arts (BFA), Design
Minor in Sociology
Rochester Institute of Technology
Rochester, NY
Awards
2000 – Student Addy Award, 1st Place Editorial Design
2000 – ESPRIT Design Publication
2000 – Student Honors Show
1999 – Student Honors Show
1998 – Student Honors Show
Skills
(UX) User Experience Design
Accessibility
Business Analysis
Engineering Specs
Human-Centered Design
Information Architecture
Journey Mapping
Marketing Research
Personas + User Flows
Product Audit
Product Strategy
Product Strategy + Discovery
Site Mapping
Storyboarding
Usability Testing
User Flows
User Research & Analysis
UX Writing
UX + Research Methods
(UI) User Interface Design
App Design
Branding + Identity Systems
Component Libraries
Design Direction
Design Systems
Illustration
Interaction Design
Pattern Libraries
Photography
Prototyping
Sketching
Social Media
Style Guides
Visual Design
Wireframing
Design Methods
Tools
AI Tools
Adobe Suite
Canva
Figma + Figma Jam
Framer
Sketch
Shopify
Squarespace
Webflow
Design Applications
Project Management + Collaboration
Asana
Confluence
Google Suite
JIRA
Miro
Notion
Slack
Storybook
Zeroheight
User Testing + Analytics
Full Story
Google Analytics
Hotjar
Maze
User Testing
User Zoom
Awards + Achievements
2023 – DX Innovation, DevPortal Awards
Nominated for ”Best New DX Innovation”
Dolby Laboratories
2023 – Onboarding Experience, DevPortal Awards
Nominated for “Best Onboarding Experience”
Dolby Laboratories
2023 – Live Streaming, Readers’ Choice Awards
Finalist
“Live Streaming Services”
Dolby Laboratories
2022 – Live Streaming, API Word
“Best in Media APIs”
Dolby Laboratories
2016 – Uplift, Delta Airlines, WMA
Outstanding Achievement Award “Best in Class Website”
Epsilon
2016 – Uplift, Delta Airlines, Horizon Interactive Award
“Gold Winner"
Epsilon
2015 – ProSight, IMA
Outstanding Achievement Award “Best Mobile App”
Epsilon
2014 – Teachability, WMA
“Outstanding Website”
Epsilon
Agencies
+ Brands
Apple
Blast Radius
Digitas
Dolby
Epsilon
IDEO
Organic
Solution Set
The Buddy Group
Questus
Design Agencies
Adobe
American Airlines
American Express
Amgen
Apple
Astral Shoes
Breast Cancer Research Foundation
Bank of America
Blue Shield of California
Blue Trails + Oceanic Scales
Celebrity Cruises
Conductor Tech
Cooley Law
Delta Airlines
Dreyer's Ice Cream
Duke University
Estee Lauder
Flowerhouse Cannabis
Flylow Gear
Glissade Snowboards
Gore-Tex
Hitachi Data Systems
Horizon Organic
Jamba Juice
JCPenney
Kelley Blue Book
Kelloggs
LeapFrog
LG Electronics
Lorien Powers Jewelry
Macy's
Medicine Box
PayPal
Ring Central
Roam Robotics
SAP
Service now
Sweet Protection
Tahoe Regional Planning Agency
The Economist
UBS
United Airlines
Victoria's Secret
Virgin Airlines
Vizio
VMware Software
Wells Fargo Bank
Zinio Books
Brands
Product Design • UI/UX • Interaction Design • Human Centered Designer • Leadership + Team Management • Design Direction • Design Strategy
Product Design • UI/UX • Interaction Design • Human Centered Designer • Leadership + Team Management • Design Direction • Design Strategy
Capabilities
(UX) User Experience Design
Accessibility
Business Analysis
Engineering Specs
Human-Centered Design
Information Architecture
Journey Mapping
Marketing Research
Personas + User Flows
Product Audit
Product Strategy
Product Strategy + Discovery
Site Mapping
Storyboarding
Usability Testing
User Flows
User Research & Analysis
UX Writing
01
UX + Research Methods
02
(UI) User Interface Design
Design Direction
Visual Design
Design Systems
Component Libraries
Application Platforms
Mobile App Design
Responsive design
Social Media
Design Methods
03
Brand Strategy
Brand Style Guides
Editorial Design
Event Branding
Identity
Identity Systems
Illustration
Logo Design
Product Packaging
Sketching
Typography
Branding + Identity
04
Agile and Iterative Design Processes
Competitor Analysis
Design and Product Strategy
KPIs and Metrics Alignment
Market Research
Problem-Solving and Innovation
Roadmapping and Prioritization
Trend Analysis
Strategy
05
Leadership in Diversity and Inclusion
Mentorship and Team Development
Positive Relationships
Stakeholder Collaboration and Alignment
Team Collaboration