I elevate brands and product experiences by understanding user needs, sparking innovation, and crafting beautiful, data-informed solutions.
Hello, I’m Theresa, a design director specializing in product design, UX strategy, and design systems. I create products that make technology feel more human. I blend strategy, systems thinking, and craft into experiences that are as intuitive as they are impactful. Classically trained, with a BFA in Design and a minor in Sociology from Rochester Institute of Technology.

Practice
I bring together user research, behavioral insights, design patterns, and business goals to guide decisions and shape experiences that resonate on both functional and emotional levels.
I focus on deeply understanding users through continuous discovery, while evolving the design process to support more adaptive, responsive, and continuously improving experiences. I prototype in code to validate ideas early and bring them to production faster, including AI-powered product experiences.
As a growth-minded leader, I thrive in environments that nurture idea generation and collaborative problem-solving. I enjoy leading cross-functional teams toward a common vision, grounded in design principles and user needs. I embrace challenges with curiosity, always pursuing opportunities to learn and to share knowledge with my colleagues.
I also take on select freelance work under Sirris Design, focused on UI/UX and branding for large and small businesses, startups, and design agencies.
- Research and insight
Continuous discovery: user research, product analytics, behavioral insights, and business goals, brought together to guide decisions.
- Product and platform design
End-to-end product design and UX, with a focus on platform UX and cross-platform design systems.
- Adaptive experiences
Intelligent, adaptive experiences across enterprise and consumer products, validated with usability testing and analytics after launch.
- Design leadership
Mentorship, cross-functional alignment, and collaborative problem-solving around one product vision.
Inspirations
, , , , , , .
MirisFull-time · 2025 to current
- Design Director
- Senior Product Designer
Sirris Design2020 to current
- Freelance, UI/UX + Branding
- Dolby
Full-time · 2021 to 2025
- Senior Product Designer
- Product Designer
DigitasContract · 2020 to 2021
- Senior Experience Designer
- Roam Robotics
Contract · 2019 to 2020
- Lead Product Designer
Conductor2017 to 2019
- Lead Product Designer
Epsilon2013 to 2016
- Associate Creative Director
- Senior Art Director
- Apple
Contract · 2014 to 2015
- Senior Art Director
IDEOContract · 2011 to 2013
- Senior Art Director
OrganicFull-time · 2009 to 2011
- Senior Art Director
DigitasFull-time · 2007 to 2009
- Senior Art Director
Education
Bachelor of Fine Arts, DesignRochester Institute of Technology
Awards and achievements
- 2000Student Addy Award, Western New York
First place, editorial design, for “Tomorrow’s Child”
- 2000ESPRIT design publication
An elite group of student designers selected to create a limited edition
- 2000Student Honors Show
- 1999Student Honors Show
- 1998Student Honors Show
- 2000
Certifications
Certification, UX DesignUX Design Institute
Certification, Product Design ProgramThinkful
Tools and skills
UX and research methods 8
Product discovery, mixed-methods research, usability testing, accessibility, information architecture, journey mapping, product strategy, experimentation.
Design and product systems 8
Design systems, design tokens, component libraries, interaction design, rapid prototyping, dashboards and data viz, design direction, brand systems.
Working with AI 4
Curation and direction over production, design engineering: prototypes and sites that ship, faster from idea to working prototype, more creative range, more time on strategy, users, and craft.
Data and insights 4
A/B testing, product analytics, funnel and conversion metrics, insight synthesis.
Collaboration and leadership 5
Design leadership, mentorship, stakeholder alignment, workshop facilitation, critique.
Tools 21
Figma, Adobe Suite, Storybook, Webflow, Vercel, GitHub, Claude, Relume, UX Pilot, Google Stitch, UserTesting, Maze, Great Question, Hotjar, FullStory, Google Analytics, Notion, Confluence, Jira, Slack, Google Suite.
Experience + partnerships
Products + technology 5
- Apple
- Conductor
- Dolby
- Miris
- Roam Robotics
Design agencies 8
- Blast Radius
- Digitas + Publicis Modem
- Epsilon
- IDEO
- Organic
- Solution Set
- The Buddy Group
- Questus
Brands 43
Adobe, American Airlines, American Express, Amgen, Apple, Astral Shoes, Bank of America, Blue Shield of California, Blue Trails + Oceanic Scales, Breast Cancer Research Foundation, Celebrity Cruises, Cooley Law, Delta Air Lines, Dreyer’s Ice Cream, Duke University, Estée Lauder, Flylow Gear, Glissade Snowboards, Gore-Tex, Hitachi Data Systems, Horizon Organic, Jamba Juice, JCPenney, Kelley Blue Book, Kellogg’s, LeapFrog, LG Electronics, Macy’s, PayPal, RingCentral, SAP, ServiceNow, Sweet Protection, Tahoe Regional Planning Agency, The Economist, UBS, United Airlines, Victoria’s Secret, Virgin America, Vizio, VMware Software, Wells Fargo Bank, Zinio Books
- 2023DolbyDolby.io, DevPortal Awards, nominated for Best Onboarding ExperienceDevPortal Awards
- 2023DolbyDolby.io, DevPortal Awards, nominated for Best New DX InnovationDevPortal Awards
- 2023DolbyDolby.io, Readers’ Choice finalist, Live Streaming ServicesReaders’ Choice
- 2022DolbyDolby.io, API World, Best in Media APIs, for live streamingAPI World
- 2016Delta Air LinesUplift, Horizon Interactive Award, Gold WinnerHorizon Interactive Awards
- 2016Delta Air LinesUplift, WMA Outstanding Achievement Award, Best in ClassInteractive Media Awards
- 2016Delta Air LinesUplift, WMA Web Award, Outstanding WebsiteInteractive Media Awards
- 2019Roam RoboticsElevate, TIME 100 Best Inventions, special mentionTIME
- 2015CooleyWebby Award, People’s Voice, LawThe Webby Awards
- 2014ProSight Specialty InsuranceIMA Outstanding Achievement Award, Best Mobile AppInteractive Media Awards
- 2014TeachabilityWMA Web Award, Outstanding WebsiteInteractive Media Awards
Some thoughtful words from incredible colleagues I’ve had the privilege of working with in the past. See more recommendations on LinkedIn.
Thomas NguyenStaff Software Engineer · Dolby “I had the opportunity and pleasure to work with Theresa on multiple projects at Dolby, she shines in her design skills and the energy she brings to the team. I could always trust that Theresa’s designs were pixel-perfect and user-centric. Theresa has a can-do attitude, leaves her ego at the door, and is highly empathetic to customer and team needs. All in all, Theresa is a crucial asset to any team, and I would be thrilled to have the chance to work with her again in the future!”
Jaye SosaProduct Manager · Dolby “Theresa is always in lockstep with the goals of our business and truly understands customer pain points and the problems we are trying to solve for them. I also always appreciated how Theresa takes a problem presented to her and comes up with multiple ways to solve it without being asked, making decision-making easier and more streamlined. Theresa prioritizes and understands the importance of competitive analysis, user testing and analytics, and creating a cohesive and reusable component and design system that has significantly improved the way our team worked and approached problems.”
Jessica SteinbergSenior Product Manager · Dolby “Theresa is so much more than a fantastic product designer, she’s a true collaborator who always goes the extra mile to provide design solutions that expand beyond basic requirements. She has an innate ability to seamlessly balance technical, business, and brand objectives. She is exceptionally organized, an articulate storyteller, and eager to take on new challenges. Her positive attitude, endless creativity, and dedication to understanding and empathizing with user’s needs have transformed our team over the years.”
Justin StokmanStaff Software Engineer · Dolby “I had the pleasure of working alongside Theresa at Dolby for over three years, where she consistently impressed me with her exceptional skills as a product designer. What sets Theresa apart is not just her creative vision and meticulous attention to detail, but also her collaborative spirit, especially when interfacing with the engineering team.
Theresa possesses a unique ability to blend user-centric design with practical implementation considerations, making her a favorite among engineers. She receives feedback with an open mind and always uses it constructively to enhance the final product. Her contributions have had a lasting impact on our projects, making them not only visually appealing but also technically sound. Anyone looking for a talented and cooperative designer who can bridge the gap between design and engineering would benefit immensely from working with Theresa.”
Nikhil ParijaatDirector of Engineering · Dolby “I had the pleasure of working with Theresa on multiple web and mobile projects. I was impressed with how Theresa gathered feedback on requirements for UI/UX from stakeholders and converted them to top-notch designs in short timeframes. She demonstrated expertise in both wireframing and prototyping as well as in creative product UI definition. I worked with her on both mobile and web-responsive application projects. She is well versed in agile development methodologies so she always sought feedback, iterating and pushing the boundaries of design innovation. In multiple projects we worked together, she worked with cross-geo teams effectively.”
Arthur YungSenior Product Manager · Dolby “I valued Theresa’s UX insight on the many projects we worked on together over the past year. Theresa led UX for my projects and brought positive teamwork that helped our team focus on our customers. For example, Theresa initiated remote collaboration using Figma Jam for the team to generate user workflows that brought clarity to what we were building.
Theresa also created well-organized designs that enabled our dev team to quickly iterate. Theresa’s passion for UX design shone through with her attention to detail spotting UX inconsistencies and advocating for the best user experience. I highly recommend Theresa as an impactful team member.”
Amy GehlingSenior Growth Manager · Dolby “Theresa is a terrific designer as she brings a deep knowledge of design and research to each of her projects, thoroughly considering the user and the best experience that combines the business goals with the user’s goals.
Beyond her design acumen, I have found Theresa to be a great teammate, always willing to collaborate, listen to others’ feedback, and keep a sense of calm during busy sprints. She is a great asset to any team!”
Serene Lewis LylesSenior Director · Epsilon “Theresa is a copywriter’s dream partner. She’s collaborative, professional, and at the top of her design game. She also has developed a rare skill among designers: she can articulate the vision to junior staff in a way that allows them to create designs that meet the client’s needs, reflect their ethos, and stay true to the brand.”
Tony GloriosoVP, Experience Design · Epsilon “Theresa has been the foundation of our design team at SolutionSet and Epsilon. Her strategic vision allows her to see end business goals, her compassion enables a deep understanding of users, and her raw talent delivers breathtaking design products. Theresa’s dedication, professionalism, authenticity, and world-class design aesthetic make her well-liked and highly requested across client teams. Ultimately, Theresa is just totally awesome all around, and I’m incredibly fortunate to have worked with her at Epsilon.”
Gregory WongProduct Leader · Roam Robotics “Theresa is a dedicated UX professional and a pleasure to work with. Her design aesthetics and user experience acumen was exactly what we needed. She maintained the perfect balance of pushback and “just do it” mentalities to deliver a high quality product in the afforded amount of time. I would not hesitate to work with her again on future projects.”
William McDonaldCSO · Miris, formerly Conductor “Not only could I count on Theresa to deliver high-quality work, but I enjoyed having her be a first-class member of our team as a strong collaborator who brought smart ideas and enthusiasm to all projects we worked on together. Theresa led the way on building our design and branding for Conductor. Her work was always well thought out, beautifully designed, and always had the branding and technical details thought through. I’d happily work with her again!”
Kareem FahmiFounding Partner, Factor · formerly Organic “What do you get when you hire Theresa as an art director? Well, let’s see. Excellent design chops. Strong conceptual skills. An extremely positive, can-do attitude. Twice the work that you expected, in half the time that you thought possible. How do I know this? Because I was lucky enough to have Theresa join my team at Organic, where she played a critical role in building some world-class interactive experiences for Bank of America. Simply put, she’s awesome.”
